Why is this case a good example of linking tourism and conservation?
Basecamp Kenya works closely with the local Maasai community in the development of sustainable tourism destinations that provide economic and social benefits. The goal is to create an enabling environment for community wealth creation, ecotourism investments and conservation, through engaging with host communities, ecotourism investors and organizations, social investors, philanthropists and like-minded organizations to innovative approaches to natural resource wealth creation, community empowerment, resource management and traveller donations.
Basecamp Kenya aims to provide sustainable development through capacity building for the local community, provide training and education opportunities that result in economic and social benefits for the local Masai community.
The Basecamp Masai Brand initiative has about 400 women who use their skills to make beaded jewellery items for sale which earns them a direct income enabling the women to provide for their families, the rewards of which are visible in the provision of education for their children. Basecamp Kenya also provides financial support through the Mara Naboisho Conservancy, an initiative to partner with Maasai landowners that began in 2010 to not only ensure the sustainability of the region but to also serve as a source of livelihood for the Maasai community. Naboisho Conservancy has enabled the co-existence of tourism within the Maasai community integrating the interests of wildlife with traditional Maasai practices. By ensuring high-quality tourism experiences with a genuine commitment to conservation, the formation of the Conservancy has seen a dramatic increase in wildlife with Naboisho now believed to have one of the highest lion densities in Africa and is home to over 220 recorded bird species.
Basecamp Kenya provides educational support through a capacity building programme that provides educational sponsorship at Koiyaki Guiding School, an initiative that trains young men and women in professional and responsible guiding skills. Upon completion, the young men and women are employed at Basecamp and other camps around the Mara providing them with a monthly income that contributes towards the economic development of their families. On average, about fifty youth graduate from Koiyaki Guiding School every year.